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Nimbus Ninety Blog

Community Blog

Post-event summaries, thought leadership, research & reports,
guest blogs, case studies, interviews and more

A Faster Path to Personalisation

on 14-Feb-2020 15:19:49 By | Shammah Banerjee | 0 Comments | Event reports
Great brands interact with their individual customers. Today, customers expect more and more from brands, to the point that 69% of businesses rank improving customer experience and engagement as a very high priority in 2020. Across the board, organisations need to develop their relationship with their customers to compete in the marketplace and create enduring brands. The key to this goal is personalisation. However, businesses repeatedly come up against common foes: inconsistency of experience, data privacy concerns, time-consuming curation. Nimbus Ninety members gathered in The Mercer to discuss how to accelerate their personalisation dreams, and learn from the best-in-class.
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Understanding the Anatomy of Work

on 05-Feb-2020 16:55:51 By | Shammah Banerjee | 0 Comments | Event reports
The pressure is mounting on digital marketing teams to complete projects at speed. However, the increased workload is causing employees to spend the majority of their time “working about work” rather than doing the skilled work they should be undertaking. Nimbus Ninety members sat down for breakfast at The Mercer in Central London to discuss best productivity practices and how to remove barriers that hinder efficiency.
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The Data Debate

on 03-Feb-2020 17:19:33 By | Shammah Banerjee | 0 Comments | Event reports
Data is being gathered at an accelerated pace, by everyone from governments to businesses to individuals. For businesses especially this is resulting in huge potential for growth and innovation. However, this is affecting organisations’ ability to strategise as managing the vast volumes of data has become a strain on infrastructure. Nimbus Ninety members gathered at the Andaz Hotel in Liverpool Street to discuss how to overcome the problems of an increasingly datafied world.
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Power Up Your Marketing Breakfast

on 23-Jan-2020 09:24:35 By | Merlin Beyts | 0 Comments | Event reports
Marketers are facing some interesting challenges nowadays. Customer engagement is at the heart of almost all business strategies but implementing customer-focused initiatives has become a common pain-point across marketing teams. Nimbus Ninety members convened at Threadneedles Hotel in Bank to discuss how to build a framework for implementing successful strategy.
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The Future-Proof Business

on 10-Dec-2019 17:39:06 By | Merlin Beyts | 0 Comments | Event reports
We’re rapidly moving into the 2020s with the promise of a disruptive and innovative decade. Businesses have to adapt to the upcoming change or face being left chasing the rest of the pack. Nimbus Ninety members gathered over breakfast at The Embassy in Victoria to discuss how to set up their businesses’ infrastructure to cope with the demand that the next ten years is going to put on them.
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In Conversation with ViaVan's CEO

on 28-Nov-2019 12:29:29 By | Shammah Banerjee | 0 Comments | Thought Leadership
As the Middle East’s start-up capital, Tel Aviv churns out business after business. Whilst tourists love the hustle and bustle of the city, for the everyday commuter, the network of minivans (called sheruts) mean multiple transfers and untimely travel. During a typical lengthy commute, Via co-founders, Oren Shoval and Daniel Ramot, began to wonder how useful a flexible, on demand bus experience, enabled by technology, would be. Enter Via.
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Acquisition Suspicion: The Race to Reinstate Tech Democracy

on 27-Nov-2019 16:18:49 By | Shammah Banerjee | 0 Comments | Thought Leadership
Economic “bigness” has gone too far. Economists and political commentators have frameworks to tackle it, but allowing tech giants to grow and absorb small competitors has squashed tech democracy.
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Defender to Disruptor: Rethinking Scale

on 14-Nov-2019 17:07:43 By | Merlin Beyts | 0 Comments | Event reports
Platform companies and digital innovators have redefined the concept of scale, enabling game-changing products and services to reach customers more rapidly than ever before.
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The Trust Double Standard: An Interview with Gavin Esler

on 11-Nov-2019 17:37:17 By | Merlin Beyts | 0 Comments | Event reports
We spoke to Gavin Esler, former host of Newsnight and author of "Lessons from the Top", about what "trust" means in business and politics today. Is there a double standard?
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Chief Disruptor LIVE October 2019

on 22-Oct-2019 17:13:43 By | Shammah Banerjee | 0 Comments | Event reports
"Businesses fail when they go straight to the tactics,” Gavin Esler, former host of Newsnight and renowned BBC journalist, told me a few weeks ago. I asked what they should start with instead. “Objectives,” he replied. “Objectives, then strategy and only then can they look at the tactics."
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