The Digital Trends Report 2018 is hugely exciting: it’s our big, annual quantitative research document which refines the insight of almost two hundred of our C-level members into a single insight-rich report.
The sections of the report include:
- Competition: our members assess the threat from tech giants.
- Strategy: what are the smart places to invest this year’s budget?
- Skills: read how AI will change skills market requirements.
- Customers: how will mass data collection affect relationships with users?
- Hindsight: find out what members felt their pain points and failures were as they undertook digital projects last year.
- Foresight: what will be the most disruptive technologies in 2018?
Alongside the report we have talked to several experts able to provide key insights on a section by section basis:
- Philip Green, the CFO of Deliveroo, talks about strategy and his tips for managing growth.
- Martin Warnes, the Managing Director of Reed.co.uk, explains changes in the skills market to date, and how he expects it to develop going forward.
- Professor Rose Luckin, Learner Centered Design from University College London, explores how AI will affect the UK in a macroeconomic sense.
- Robert Bridge, the CCO of the Telegraph Media Group, discusses how their relationship with customers will change; and the key drivers changing it.
- Bruce Daisley, the VP of EMEA at Twitter, argues that organisations can innovate using hindsight and feedback, without being paralysed by them.
- Finally David Mattin, the Head of Insights at TrendWatching, talks about how consumer trends are formed in the first place, and the methodology for anticipating them.