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INSIGHTS.

Our editorial team produces interviews with disruptors and innovators from across industries and curates insights from learning organisations, all focused specifically on disruption 

The Digital Trends Report 2018

Posted by Adam Stead | 10-Jan-2018 11:31:11

The Digital Trends Report 2018 is hugely exciting: it’s our big, annual quantitative research document which refines the insight of almost two hundred of our C-level members into a single insight-rich report.

The sections of the report include:

  • Competition: our members assess the threat from tech giants.
  • Strategy: what are the smart places to invest this year’s budget?
  • Skills: read how AI will change skills market requirements.
  • Customers: how will mass data collection affect relationships with users?
  • Hindsight: find out what members felt their pain points and failures were as they undertook digital projects last year.
  • Foresight: what will be the most disruptive technologies in 2018?

Download the Report

Alongside the report we have talked to several experts able to provide key insights on a section by section basis:

  • Philip Green, the CFO of Deliveroo, talks about strategy and his tips for managing growth.
  • Martin Warnes, the Managing Director of Reed.co.uk, explains changes in the skills market to date, and how he expects it to develop going forward.
  • Professor Rose Luckin, Learner Centered Design from University College London, explores how AI will affect the UK in a macroeconomic sense.
  • Robert Bridge, the CCO of the Telegraph Media Group, discusses how their relationship with customers will change; and the key drivers changing it.
  • Bruce Daisley, the VP of EMEA at Twitter, argues that organisations can innovate using hindsight and feedback, without being paralysed by them.
  • Finally David Mattin, the Head of Insights at TrendWatching, talks about how consumer trends are formed in the first place, and the methodology for anticipating them.

Topics: Research & Reports, Activities & Updates

Written by Adam Stead

As Research & Content Producer, Adam finds and publishes up-to-date expertise regarding how disruptive technology will drive change business and life.

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